Apparel Brand SDY Collaborate with The SIGIT for New Merchandise
[JAKARTA] Known for its eclectic style and distinct personalities, Bandung rock band The SIGIT have captured the hearts of Jakarta-based apparel brand SDY who decided to collaborate with the band for various merchandise. The collection merges a sense of freedom with a retro-modern aesthetic that visually represents the band’s wild artistic energy. Having been active in Indonesia’s music scene since the early 2000s, the rock band is known for blending psychedelic elements with high-octane garage rock in their music. This inspired SDY to create four clothing items featuring Western, psychedelic, and analog-style designs reminiscent of The SIGIT. “We decided to collaborate with The SIGIT because we are deeply drawn to their musical identity, as well as the iconic style and persona of each member. Their uniqueness and musical strength made us want to work with them,” said a representative of SDY, which has previously collaborated with .Feast, Lomba Sihir, Hindia, and Mocca.
The first item is a lightweight shirt with vintage-style prints and fine embroidery on the front – perfect for Jakarta’s tropical climate, prioritizing comfort without sacrificing style. The second item is a T-shirt featuring Western-themed graphic prints and typography that reads “The SIGIT,” bringing a fresh vibe to the collection. A minimalistic and modern knit sweater is also part of the line. The centerpiece item is a work jacket with ornate embroidery spelling “The SIGIT,” making it a statement piece. Through several virtual meetings, SDY and The SIGIT exchanged ideas and inspirations that led to this collaboration. “We discussed themes, concepts, and visual elements we wanted to incorporate into the merchandise design. A moodboard served as a reference to ensure consistent designs aligned with both brands’ identities,” SDY explained. Echoing SDY’s statement, The SIGIT views this collaboration as a new medium for self-expression—just in a different form.
Priced between IDR 200,000 and IDR 1,000,000 per piece, the collection is now available via SDY’s official website as well as the brand’s official digital marketplaces. SDY hopes that the collaboration with the band—consisting of Rektivianto “Rekti” Yoewono (vocals, guitar), Farri Icksan Wibisana (guitar), Aghan Sudrajat (bass), and Absar Lebeh (guitar)—will be embraced by both The SIGIT’s fans and new listeners that was initially unfamiliar with the group behind the hit “All The Time.” Furthermore, SDY expressed that if the collaboration is well-received, they are open to continuing the partnership in the future. “We really enjoyed the creative process and believe there is still a lot of potential to explore together,” they concluded. The full SDY x The SIGIT collection is available now on various local e-commerce platforms.
Writer: Novita Widia/Documents: SDY Apparel
