Kimka Label
2nd Article of Kimka
The Philosophy Behind Kimka, A Casual And Edgy Fashion Label from Jakarta

In the sea of emerging fashion brands, a pair of best friends, Hena and Wiana toss their luck in the industry and gave birth to a label named Kimka. They humbly welcomed us to interview them to find out more about the philosophy behind the label and their future business venture. Hena said that the name Kimka does not have a special philosophy behind it, it just popped out of their heads when they were brainstorming. Kimka is simple, easily memorized and has a friendly feel to it. At first we thought that the name was an abbreviation of Kim Kardashian, a popular TV reality star from the US and expected that these two founders might be a fan of Kanye West’s wife. “It can be interpreted as a short for KIm KArdashian, with the hope of being as famous, phenomenal, and (finger’s crossed) wealthy as she is, but there is no exact reason behind the name,” said Hena and Wiana.

Kimka Label
2nd Article of Kimka
Kimka Label
Hena Is Styling The Model for Kimka Lookbook Shoot

The two of them met while they attended the same educational institute in Malang and had been long desired of making their own fashion label. In 2016, their dream came true through Kimka which is described as a casual fashion label. Upon seeing Kimka’s collection that now has two articles out, we could see that the label embodies casual yet chic look with such sophisticated and cutting-edge twist to the design. Without having any background in fashion design or business, they took the risk to pursue their dream. Hena explained comfortably, “It can be said that fashion and business is our passion, the initial idea had existed for so long to start this business. It’s only now that we can realize it. We used to observe several fashion events and even hold some kind of bazaar for fashion labels. Since then we had an urge to do this, we see this as a prosperous and cool business to do.”

Kimka Label
1st Article of Kimka
Kimka Label
1st Article of Kimka

Judging from the lookbook, Kimka mostly use warm, soft and earthy tone colors. Their collection ranges from shirt, dress, trousers, skirt, and blouse with their signature edgy and asymmetrical cutting. Kimka’s philosophy is producing stylish and casual outfits that can be worn on various occasions. The clothes they design can be worn to college, hangout, vacation and formal gathering. Their product is versatile enough to be mixed and matched with our existing wardrobe collection. In their second article which has been released recently, they use more diverse colors than the first one while still maintaining their signature design. Kimka also match their fabrics with the design, with the production handled by separate garment maker. Hena and Wina cited fashion bloggers and Pinterest as their biggest source of inspiration. Notable names like Clara Devi, Anaztasia Siantar, or Alika were mentioned as their role models in terms of style and preference.

Kimka Label
The Team Behind Kimka

Their current goal is to have Kimka’s very own website since they are an online based fashion label. Even so, they did not hesitate to say that someday they would love to have their own offline clothing store and supply their collection to high-end department stores. Furthermore, they also want to encourage young entrepreneurs to take risk to make their dreams come true even though there must be ups and downs while doing business. Try first and let the progress makes you learn and get back up again. We also hope to see more of Kimka in 2017 and you can peek their Instagram to place your order or get inspired by Kimka look.