simPATI Kickfest XI Chapter Malang Wrapped Up On A Good Note
Malang has done its task in becoming the first city to host simPATI Kickfest XI held by Kickfest Indonesia in collaboration with Kick Malang and Dyandra Promosindo. Taking place at Lapangan Rampal from 4 – 6 August, the three day affair managed to attract 30,000 plus crowd who were eager to shop, dine, and watch the attraction offered by the festival. With its 11th installment, Kickfest aim to re-brand their celebration by having Tropical Fiesta as the main theme for this year. On Friday, 4 August 2017, we attended the festival and there were many fashion booths from Bandung, Jakarta, Bali, and of course, Malang. simPATI as the main sponsor deployed their human resources to offer the visitors their t-cash program, a cashless payment program which promote further price cut during Kickfest XI. Indeed, the price from the vendors were being discounted here and there and we could spot people, man and women brought lots of plastic bags filled with various article of clothing. This year’s brands felt more refined, younger, and better prepared compared to last year. Unfortunately, the brands did not bring many variations to their items, since mostly only sell basic clothing with more or less the same design. There were also food tenants which were filled with local entrepreneurs like Jank Jank, Saboten, Urban Pop, Deduren, and many more.